Bolex Perfection
9" x 12", full page ad. New York: American Bolex Company (September 1947)

This full page ad from 1947 appeared in the back of Home Movies magazine in the September 1947 issue. Illustrations of the Bolex H16 and H8 are shown, along with a pair of Wedgewood urns. The comparison of "perfection" is drawn in these lines from the ad copy:

"Since the 18th Century, the name of Wedgewood has signified perfection in the field of pottery..."

"To tens of thousands of home movie makers there is one name that implies perfection -- and that is the name Bolex carried on the camera they so confidently and so proudly use..."